Senior Data Analyst - CRM Analytics

Job Description We are seeking an experienced data analyst to join our CRM Analytics team, supporting both Personal and Business customer segments. As a key member of the Marketing Analytics organisation, you will report to the Manager of CRM Analytics and play a critical role in driving our lifecycle marketing capabilities through rigorous data analysis and actionable insights. This is a high-impact role where you'll collaborate closely with our CRM, Product, Data Science, and Growth teams. You will help define and execute the measurement framework for CRM initiatives, ensure data quality is top-notch, and provide analytical expertise to truly optimise customer engagement strategies. Your work will directly influence how we acquire, engage, and retain customers by building and running data-driven CRM programs. Key Responsibilities: Translate complex business questions into clear analytical frameworks, delivering insights that directly drive strategic decisions. Design and execute in-depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across the customer lifecycle. Apply advanced testing methodologies (A/B testing, incrementality) to measure and significantly improve the effectiveness of CRM campaigns. Develop and maintain critical dashboards and reporting tools that track key CRM metrics and provide actionable insights for marketing teams. Collaborate closely with Analytics Engineering, CRM technology, and Product teams to ensure data integrity and help define requirements for new initiatives. Build and optimise customer segmentation models to enhance targeting and personalisation strategies. Contribute to the development of the overall CRM analytics strategy and measurement framework. Required Qualifications: Proven, hands-on experience in marketing analytics, specifically within CRM or lifecycle marketing domains. You'll need a strong technical skillset, especially advanced SQL proficiency to handle complex data manipulation in a modern data warehouse (like Snowflake). Experience with data modeling (dbt) and visualisation tools to create insightful and easy-to-digest dashboards and reports. Comfortable with a programming language such as Python or R for data analysis. Solid understanding of experimental design and statistical testing methodologies. Excellent communication skills with the ability to translate complex analyses into clear, actionable business recommendations. Experience working cross-functionally with marketing and product teams. Preferred Qualifications: Knowledge of marketing automation platforms and CRM tools. Familiarity with various customer segmentation techniques and personalisation frameworks. Additional Information Some of our benefits: 💰Base salary of £60,000 - £85,000 🚀RSU's in a growing and public company 🌎 Work from (almost) anywhere in the world for up to 90 days a year 🏠 Flexible working - you’re trusted to do the right thing and be responsible 🏥 Private Medical Insurance + Life Insurance 🏋️ Discounted gym memberships and cycle to work scheme 🏝️ A paid 6-week sabbatical leave after four years  👶 26 weeks maternity leave at full pay 💪 An annual self-development budget 🚀 Annual Mission Days festival 🐶 Pet friendly offices  🏃‍♀️ Lots of fun group activities like yoga, running and boardgame nights  Find out more about our benefits in our London office.  For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers. If you want to find out more about what it's like to work at Wise visit Wise.Jobs. Keep up to date with life at Wise by following us on LinkedIn and Instagram. Company Description Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. More about our mission and what we offer.